Sales and Marketing Resources

Tips and guides to improve your overall sales function & run more efficient digital marketing campaigns

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25 articles in this collection
Written by Jordan Stella
Digital Marketing FAQs

Defining "Success" in an SEO Campaign

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Written by Jordan Stella
Updated over a week ago

Choosing KPIs for Your SEO Campaign

This article will help you choose appropriate KPIs for your SEO campaigns.
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Written by Jordan Stella
Updated over a week ago

Explaining Rank Differences Between Live Searches and Keyword Ranking Reports

This article will help you better explain rank differences between live searches and keyword ranking reports to your clients.
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Written by Jordan Stella
Updated over a week ago

What Happens When You Stop SEO?

Once you've achieved first page rankings, it's easy to think you can stop SEO. In reality, that's not the case. Learn why!
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Written by Jordan Stella
Updated over a week ago

What is an SEO Audit?

This article will help you understand what an SEO audit is and why it's crucial to your SEO services.
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Written by Jordan Stella
Updated over a week ago

Common Black Hat Practices to Avoid

This article will explain black-hat SEO practices that you should avoid at all costs!
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Written by Jordan Stella
Updated over a week ago

Manual Citation Building

This article will explain how to go about manually building citations for your business.
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Written by Jordan Stella
Updated over a week ago

Configuring Your Client's Google My Business Listing

This article will guide you step-by-step through configuring your client's Google My Business listing for success.
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Written by Jordan Stella
Updated over a week ago

Keeping Your Google My Business Listing Up To Date

This article will show you how to keep your Google My Business listing in top shape!
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Written by Jordan Stella
Updated over a week ago

Safe Link Building Opportunities

This article will help you find safe link-building opportunities for your site to prevent harsh Google penalties!
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Written by Jordan Stella
Updated over a week ago

How to Use Google’s Disavow Tool to Control Your Link Profile

Google's relatively unknown disavow tool helps you prevent poor links from hurting your site.
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Written by Jordan Stella
Updated over a week ago

How to Test Different Call-to-Action's (CTA's)

This article will help you understand how to test different call-to-action's on your website.
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Written by Jordan Stella
Updated over a week ago

On-page SEO for Local Search

This article will help you fine tune your on-page SEO to help you dominate the local search results.
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Written by Jordan Stella
Updated over a week ago

Schema Markup for Local SEO

This article will give you a basic explanation of schema markup and how to use it for local SEO.
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Written by Jordan Stella
Updated over a week ago

Quick Technical SEO Checklist

Growing and maintaining a thriving website takes time & committment. These tips will help you keep your site performing great.
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Written by Jordan Stella
Updated over a week ago

How to Write High-Quality Metadescriptions

This article will explain how to go about crafting high-quality metadescriptions for your webpages.
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Written by Jordan Stella
Updated over a week ago

How to Submit Your Client's to Their Local Chamber of Commerce

This article will walk you through how to submit your client's business to their local Chamber of Commerce.
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Written by Jordan Stella
Updated over a week ago

Can A 301 Redirect Be a Bad Idea For Your Website?

When you are making structural changes to a website, ensuring that you've gracefully depreciated any old pages is absolutely essential.
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Written by Jordan Stella
Updated over a week ago