Keyword Ranking

This article will help you understand the keyword ranking report to monitor your site's position in SERPs.

Jordan Stella avatar
Written by Jordan Stella
Updated over a week ago

Arguably the main key performance indicator for SEO success, it's important to monitor how your website ranks across the various search engines (Google Desktop, Google Mobile, Bing, etc.). The keyword ranking report allows you to track your site's progress in comparison to your competitors across a wide number of keywords and allows you to visualize how your keyword portfolio is growing over time. The exact number of keywords you're able to track is determined by your plan.

Report Settings

In order for us to provide you with the most accurate and relevant keyword ranking data, you'll need to configure the report settings. You can choose between Google Desktop, Google Mobile, and Bing Desktop rankings, as well as modify the date range of the report at the top of the page. To get into more detailed settings, click Report Settings in the top right.


The country that you chose in the Initial Setup section will dictate the country of origin for the rankings we provide.


Previous iterations of our Keyword Ranking report did not provide localized data. By default, we'll leave this section blank so that you can decide which location you'd like to target. This ensures that any historical data that you have been collecting is consistent with future ranking pulls. That being said, if you chose a target location in the Keyword Targeting section of the Initial Setup, that choice will be populated here.

Domain Matching

Not all sites are set up in the exact same way. Some utilize folders, some utilize subdomains, and for some campaigns, you may only want to track one specific page of your site. This option allows you to choose how the report tracks your domain in search engine results pages. You can select from three options: 

  1. any subdomain (**), which will report rankings for any sub-folder or sub-domain related to your domain 

  2. your exact domain (*), which excludes sub-domains 

  3. an exact page (, which will only look for rank results that have that exact URL.

Local Pack

The local pack in Google SERPs has increasingly become prime real estate when it comes to driving organic traffic. As such, we include the local pack in our ranking data by default. For example, if you're the first organic result for a keyword that displays a local pack, our report would display 4 as your ranking. We know that not everyone wants to display the local pack in your ranking data, so you can choose to turn it on or off as you wish.

Keyword Portfolio Analysis

The first section provides a graphical representation of your keyword portfolio. This chart allows you to visualize the breakdown of how your site ranks for your chosen keywords in the top 99 organic results. Keywords in your portfolio that do not rank in the top 99 organic results will not be included in this chart.

Target Keyword Analysis

The second section of the report provides updated ranking data for your entire targeted keyword list. Whereas the first chart only displays information about the keywords for which your site ranks in the top 99 organic results, this second chart will display information for all your chosen keywords. By default, this section will display data for your website, though you can view data about your competitors using the dropdown box.

Mousing over any of the rankings displayed in this chart will give you more specific information about which page of your site ranks for that particular keyword, whether you're ranking organically or in the local pack, what the URL match type was set to for that particular pull of ranking data, which target location was set for that particular pull of ranking data, and whether you had chosen to include the local pack in your data for that particular pull of ranking data. If something doesn't look right in your report (e.g. a large drop or spike in your rank for a particular term), it's likely that the report settings have been changed.

Filtering and Sorting

You can filter by keyword (to only view keywords containing "SEO", for example), your site's start rank, or your site's current rank, as well as sort your entire list by rank in ascending or descending order. Note: if you filter/sort your keyword list, this filter will be applied in any PDF exports you generate.

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