The Local Report Card allows you to monitor the status of your local directory listings. Keeping directories like Google My Business, Facebook, Yelp, & others up to date and accurate is crucial to the success of any local SEO campaign.
The score summary lets you see the status of all your listings at a glance, giving you a glimpse of your accurate listings, listings with errors, or not found listings.
Below the score summary, you'll see a list of the local directories that the platform tracks sorted by their domain strength. If the platform finds a listing for your business with the correct NAP information, it will display green under the listing status. As you can see in the screenshot above, if the platform finds a listing but there are errors or if it fails to find a listing at all, the listing status column will be yellow or red, respectively.
The most important use of the Local Report Card is the ability to view and complete local directory tasks in one centralized location. Clicking View Task for any directory (in this example, we'll use Google My Business) will open a pop-up window in which you can interact with that particular task.
If the platform finds errors on your listing, but you'd like to mark it correct anyway (e.g. 1021 W Adams St and 1021 W Adams Street are the same, though our platform might mark this as an error), you can simply click Verify Correct. You will then need to refresh the report to see any changes, so we suggest verifying all your listings before refreshing.
If the platform cannot find a listing or you would like to create a new listing at any time, click Create Your Listing Here to be automatically directed to the registration page for that particular local directory.
Of course, if at any time you want to leave notes, add attachments, or assign the task to a different team member, you can do so using the buttons to the bottom left of the pop-up window.
Currently, we are only able to provide local SEO data for campaigns targeting the United States, the United Kingdom, Canada, and Australia. If your campaign is set to a country other than these 4, the report will simply not load.